Website Analytics & Reporting
Know what works and what to improve
Website Analytics & Reporting
Do you know how many people visit your website, where they come from and how many become enquiries? Our website analytics and reporting service sets up accurate tracking with tools like Google Analytics 4 and Search Console, then turns the numbers into clear, simple reports that help you make better decisions.
Find out which pages, campaigns and channels actually bring in business.
Signs you need website analytics and reporting
If any of these sound familiar, we can help.
What’s included
Analytics setup
Google Analytics 4 installed and configured correctly.
Search Console
Google Search Console connected to track search performance.
Conversion tracking
Form submissions, calls, WhatsApp clicks and orders tracked as goals.
Campaign tracking
Track results from Google Ads, social media and email campaigns.
Tag management
Google Tag Manager setup for flexible, tidy tracking.
Privacy compliance
Cookie notice and tracking settings that respect POPIA.
Monthly reports
Clear reports on traffic, enquiries and top pages.
Recommendations
Practical suggestions to improve results based on the data.
Why website analytics matters
Without data, website decisions are guesswork. Analytics shows how people find your website, which pages they read, where they leave and what makes them get in touch. With the right tracking, you can see whether your adverts, social media posts and SEO are paying off, and put your budget where it works best.
Tracking what really counts
Visitor numbers are interesting, but enquiries and sales pay the bills. We set up conversion tracking so you can see exactly which channels and pages lead to quote requests, calls, WhatsApp messages and orders. This turns your website from a brochure into a measurable sales tool.
- Contact and quote form submissions
- Click-to-call and WhatsApp clicks
- Online orders and revenue
- Newsletter sign-ups and downloads
Reports you can understand
Analytics tools can be overwhelming. Our reports focus on a handful of meaningful numbers, explained in plain language, with comparisons to previous months and clear recommendations. You will know what is working, what is not and what to do next.
Analytics and privacy
We set up tracking responsibly, with a cookie notice and privacy settings in line with POPIA. We also make sure internal visits from your own team can be excluded, so your reports reflect real customers.
Key numbers every business should watch
You do not need to track everything. For most small businesses, a handful of numbers tell the story: visitors per month, where they come from, the top pages, the number of enquiries or sales, and the conversion rate. Watching these numbers over time shows whether your website and marketing are improving and where to focus next.
Turning data into action
Data is only useful if it leads to better decisions. With each report, we highlight what changed, explain why it might have happened and suggest practical next steps, such as improving a page that loses visitors, investing more in a channel that brings leads or fixing a form that is not converting.
Analytics for online stores
For WooCommerce and other online stores, we set up enhanced ecommerce tracking. This shows which products are viewed, added to cart and purchased, where shoppers drop out of the checkout and which channels bring in the most revenue. These insights help you improve product pages, promotions and the checkout experience, so more visitors become paying customers.
Our work
How it works
Why choose Express Print
Frequently asked questions
Is Google Analytics free?
Yes. Google Analytics 4 and Google Search Console are free tools. We charge for setup, configuration and reporting.
Can you track WhatsApp clicks and phone calls?
Yes. We can track clicks on WhatsApp buttons, phone numbers and email links as conversions.
My Google Analytics stopped working. Can you fix it?
Yes. We check your tracking code and settings and fix or reinstall your analytics.
How often will I receive reports?
Most clients receive monthly reports, but we can provide weekly or quarterly reports if preferred.
Can you connect analytics to my Google Ads?
Yes. Linking Analytics and Google Ads helps you measure which adverts bring in enquiries and sales.
How much does analytics setup cost?
Setup is quoted once-off, and monthly reporting can be added as an ongoing service.
Get a free quote for website analytics and reporting
No obligation. We reply within one business hour, Monday to Friday.
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